Belgium to implement new rules for advertising crypto

Table of Contents

Join our community

Estimated reading time: 2 minutes

Belgium to implement new rules for advertising crypto

What are the new crypto ad regulations that Belgium is set to introduce?

Belgium’s Financial Services and Markets Authority (FSMA) is set to introduce new crypto ad regulations by May 17. According to Finance Magnates, the Official Gazette of Belgium published on March 17 showed that the crypto ad must be accurate and contain mandatory risk information. Companies sponsoring the ad must submit it to FSMA before any mass campaign, meaning adverts targeting at least 25,000 customers must be submitted to the regulator.

Why is FSMA introducing these regulations?

FSMA is introducing these regulations to protect consumers and step up its pace of supervision and financial education. The new regulations will allow FSMA to check whether advertisements for virtual currencies are accurate and not misleading and whether the advertisements contain the compulsory warnings of risk.

What did FSMA’s market research show about crypto investors in Belgium?

According to a recent FSMA market research, most crypto investors in Belgium are in it for the money, and 80% are men. Despite the recent collapse of FTX and the inadvertent crypto market winter, investors have not been deterred.

Are other European countries also imposing restrictions on crypto ads?

Yes, other European countries like the United Kingdom have also imposed restrictions on crypto ads.

Crypto_Library_logo_512x512_svg

Disclaimer: Trading and investing in cryptocurrencies (also called digital or virtual currencies, altcoins) involves a substantial risk of loss and is not suitable for every investor. You are solely responsible for the risk and financial resources you use to trade crypto. The content on this website is primarily for informational purposes and does not constitute financial advice.