Cookie3 is a project that wants to focus on a different aspect that goes with crypto, namely the Marketing behind it. Within the so-called MarketingFi landscape, Cookie3 offers a suite of tools designed for businesses, Key Opinion Leaders (KOLs), and individual users that form the Web3/blockchain ecosystem.
Could Cookie do what it envisions? And if it does, could it provide a solution that caters to the expansive $2.5 trillion marketing and AI industries at the same time? Let’s see how it wants to do so…
Cookie3 frames itself as the first open MarketingFi economy that connects businesses, creators, and users and supports over 300 decentralized applications that all provide AI-driven analytics, including some interesting names such as Kyberswap and Polkastarter.
There is a bridge that needs to be gapped between the traditional Web2 marketing strategies and the emerging Web3 ones. With the transparency of blockchain, you can do an analysis of every visitor and wallet that interacts with any website.
Cookie3 was founded at the end of 2021, in the midst of a bear market. It was led through it by a dedicated team led by CEO Filip Wielaner, along with others including CTO Wojciech Piechociński and Chief AI Officer Patrycja Sawicka.
The platform has since then expanded to include a dedicated global team of 26 professionals and did some numbers, with over 14 billion transactions, processing over 1 billion wallets and with the support of 20 different chains.
This review of Cookie DAO (COOKIE) was created for informational purposes. This article is not intended for promotion.
As said, Cookie3 stands out in the marketing space with several features that are unique in this crypto niche. Everyone can use Cookie3 for a dive deep into website traffic and on-chain conversion analytics. So anyone can learn from successful projects, or perhaps improve their own marketing strategies.
For example, if data shows that India is responsible for a significant number of conversion events compared to other countries, marketers might decide to focus more resources on engaging with the Indian market.
Cookie3 offers several plans tailored to different levels of need and investment:
Cookie3 also uses an AI Data Layer that powers some aspects of their platform. One of them is the Airdrop Shield, which identifies bots and Sybil attackers, but they also use AI with their Cookie3 Affiliate program to assess the sentiment and quality of engagement on social media.
While the project was originally designed to support marketing strategies through AI-driven data analysis, Cookie DA has shifted its focus towards serving AI agents more directly.
A pivot that means going with the trend and not shying away from the AI swarms, which consist of multiple AI agents working together. Learn more about AI agents here.
The Log Terminal gives you full access to Agent Cookie’s swarm intelligence. You can see every decision, data point, and analysis in detail.
Paste any tweet into the terminal to see the data and agents behind the insight. For example, pasting “Agent Cookie is currently operating at only 7% of the Cookie DataSwarm’s full capacity.”
A real-time feed shows the top 10 AI agents by mindshare (mentions + smart engagements / total) over the last 24 hours. It includes:
The first AI agents index, which provides critical market intelligence by tracking over 900 agents with tokens. It processes data for 300,000+ monthly users and 20,000+ daily active users, demonstrating the growing demand for high-quality agent data, including Virtuals, Griffain.
Another standout feature of Cookie3 is its ability to help you acquire users through collaborations with Key Opinion Leaders (KOLs). A phenomenon that made its way to the surface this bull run, where the influencers were renamed and literally move markets as never before.
KOL Intelligence helps you hunt down CT KOLs and check their scores based on engagement, bots, audience quality. It allows you to track the real alpha from organic KOLs using tickers and keywords.
By syncing KOL performance with both onchain and offchain moves, such as price, site traffic, and wallet activity, you can gain valuable insights into the effectiveness of your marketing efforts.
With Cookie3’s KOL Score you can cut through the noise to give you an accurate assessment of an influencer’s value. It’s not just about the numbers; it’s about the connections. They also track how many unique KOLs are actively engaging with a given influencer through retweets, replies, and quotes.
You can do several actions that are centered around KOLs, which include:
Follow the step-by-step instructions to configure your campaign efficiently here.
Behavioral scoring by Cookie3 is a game-changer for blockchain projects as it allows projects to tailor their strategies by selecting specific conditions to determine factors like the size of IDO allocations, claimable airdrops, or positions on NFT whitelists.
It’s an approach that rewards active users and means airdrops are no longer distributed at random. Instead, they are personalized to meet the specific needs of the project.
It is important to clarify that the $COOKIE token is not issued by Cookie3. Instead, it is a product of Cookie DAO, which operates as an aggregator for AI agents that autonomously execute tasks, learn from them, and adapt.
This token has specific regulatory stipulations, particularly concerning its distribution and use in certain jurisdictions like the USA, Canada, and others, due to its non-registration with the SEC and lack of a facilitated market in the United States.
There is a circulating supply of 358,011,311 COOKIE tokens out of a total supply of 999,964,903. The maximum supply is capped at 1,000,000,000 COOKIE.
Based on the current circulating supply and price, the fully diluted valuation stands at $205,926,851. As more of the total supply enters circulation, the market cap and fully diluted valuation could continue to climb.
Overall, Cookie has strong tokenomics with a large portion of the supply still locked. This provides room for further growth as more tokens unlock and liquidity increases.
$COOKIE is the native token of the Cookie DAO ecosystem. You can stake your $COOKIE tokens to earn staking rewards. There are various staking pools with different lock-up periods:
In total, there is 33,694,779 $COOKIE staked, with a total value locked of over $6.5 million USD.
As you stake $COOKIE, you earn Cookie Points. The more points you accumulate, the higher tier you can reach:
Your Cookie Points multiplier determines how quickly you accrue points. Reaching higher tiers provides added perks and benefits.
With the efforts of Cookie3, you can say goodbye to the sometimes cumbersome process of manually tracking engagement through spreadsheets. There are many solutions brought by innovative minds and AI and this is one of them, as it automates data collection and monitors activities of all players that make up this space. Which could be interesting in your own research or marketing process, if you are a business.
Cookie3 is also set to launch a Web3 on-off-chain reputation system where users can build their MarketingFi Digital Identity (DID) and score. So users don’t need to hop from one platform to another to fulfill tasks for airdrops, but can do it right from the platform.
With Cookie3, businesses can lower their customer acquisition costs, save hours of manual work, audit marketing performance, and dive deep into both off-chain and on-chain user data. The platform’s scalable solutions make it suitable for businesses of any size.
For those interested in exploring how Cookie3 can transform your Web3 engagement and profitability, visit the official Cookie3 website for more information and to sign up for the service.
Disclaimer: Trading and investing in cryptocurrencies (also called digital or virtual currencies, altcoins) involves a substantial risk of loss and is not suitable for every investor. You are solely responsible for the risk and financial resources you use to trade crypto. The content on this website is primarily for informational purposes and does not constitute financial advice.
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