{"id":16595,"date":"2022-03-27T10:00:35","date_gmt":"2022-03-27T10:00:35","guid":{"rendered":"https:\/\/yourcryptolibrary.com\/?p=16595"},"modified":"2022-03-26T17:11:40","modified_gmt":"2022-03-26T17:11:40","slug":"heineken-launches-own-beer-in-metaverse","status":"publish","type":"post","link":"https:\/\/yourcryptolibrary.com\/nl\/news\/heineken-launches-own-beer-in-metaverse\/","title":{"rendered":"Heineken lanceert eigen bier in de Metaverse"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Het afgelopen jaar is 'The Metaverse' een begrip geworden in de mainstream. Veel mensen kennen en gebruiken het, sommige speculeren zelfs dat dit onze 'nieuwe manier van leven' wordt. Het is dan ook niet verwonderlijk dat steeds meer bedrijven en merken zichzelf bijscholen over de mogelijkheden in deze zogenaamde metaverse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Er zijn merken die altijd een stap voor zijn en hun eigen producten lanceren in de virtuele wereld. E\u00e9n van die bedrijven is de Nederlandse multinational Heineken. Zoals ze onlangs aankondigden, zouden ze hun eigen bier lanceren in de metaverse.\u00a0<\/span><\/p>\n<h2>Heineken in de metavers<\/h2>\n<p><span style=\"font-weight: 400;\">Heineken gaat volledig virtueel in Decentraland, een digitale virtuele wereld op de Ethereum blockchain. met een eigen token, MANA genaamd. Decentraland is momenteel een van de grootste crypto-metaverses op de blockchain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heineken gaat namelijk hun eigen Heineken Silver lanceren. Hiermee openen ze de eerste virtuele bierbrouwerij op de blockchain. <\/span><span style=\"font-weight: 400;\">In deze brouwerij konden spelers 3 verschillende kamers betreden; het proeflokaal, de horecaruimte en de proost ruimte. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Er is ook een speciale Heineken-dansvloer, waar de spelers van Decentraland allemaal samen kunnen dansen. <\/span><span style=\"font-weight: 400;\">Voor een biermerk als Heineken is het moeilijk om de echte ervaring die Heineken biedt na te bootsen. Toch is dit nog steeds een zeer goede marketingstunt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els Dijkhuizen, marketingmanager Heineken stelt: <\/span><i><span style=\"font-weight: 400;\">\u201cUiteindelijk is er niets lekkerder dan de eerste verfrissende slok van een echte Heineken. <\/span><\/i><em><span style=\"font-weight: 400;\">Dat is ironisch als we de virtuele Heineken Silver lanceren\u201d\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Mocht je interesse hebben om het nieuwe Heineken te drinken, dan kun je een account aanmaken in Decentraland. Het enige dat u hoeft te doen, is de Decentraland-token MANA kopen. <a href=\"https:\/\/www.huobi.com\/en-us\/register\/?invite_code=px857\" target=\"_blank\" rel=\"noopener\">Dit kan via Huobi!<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Als je een stapsgewijze handleiding wilt voor het gebruik van de uitwisseling, bezoek dan onze <a href=\"\/nl\/exchange\/huobi\/\" target=\"_blank\" rel=\"noopener\">Huobi-pagina hier<\/a>!\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In the past year &#8216;The Metaverse&#8217; has become a common term in the mainstream. Many people know and use it, some specultae is would become our &#8216;new way of life&#8217;. Therefore its not surprising that more and more companies and brands are learning themselves about the possibilities in this so-called metaverse. There are brands that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[475,273],"class_list":["post-16595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-heineken","tag-metaverse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken launches own beer in metaverse | News | YourCryptoLibrary<\/title>\n<meta name=\"description\" content=\"Ready to drink with your mates in de metaverse? This might be for you! The Dutch beer multinational Heineken launches its very own...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourcryptolibrary.com\/nl\/news\/heineken-launches-own-beer-in-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken launches own beer in metaverse | News | YourCryptoLibrary\" \/>\n<meta property=\"og:description\" content=\"Ready to drink with your mates in de metaverse? This might be for you! The Dutch beer multinational Heineken launches its very own...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yourcryptolibrary.com\/nl\/news\/heineken-launches-own-beer-in-metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"YourCryptoLibrary\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-27T10:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yourcryptolibrary.com\/wp-content\/uploads\/2022\/03\/Heineken-silver-metaverse-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2036\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/\"},\"author\":{\"name\":\"Hans\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#\\\/schema\\\/person\\\/5de17a2496cea4c790ccc84cfcc3ee33\"},\"headline\":\"Heineken launches own beer in metaverse\",\"datePublished\":\"2022-03-27T10:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/\"},\"wordCount\":304,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yourcryptolibrary.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Heineken-silver-metaverse-scaled.jpg\",\"keywords\":[\"Heineken\",\"Metaverse\"],\"articleSection\":[\"News\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/\",\"url\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/\",\"name\":\"Heineken launches own beer in metaverse | News | YourCryptoLibrary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yourcryptolibrary.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Heineken-silver-metaverse-scaled.jpg\",\"datePublished\":\"2022-03-27T10:00:35+00:00\",\"description\":\"Ready to drink with your mates in de metaverse? This might be for you! The Dutch beer multinational Heineken launches its very own...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yourcryptolibrary.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Heineken-silver-metaverse-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/yourcryptolibrary.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Heineken-silver-metaverse-scaled.jpg\",\"width\":2560,\"height\":2036},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/news\\\/heineken-launches-own-beer-in-metaverse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yourcryptolibrary.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/yourcryptolibrary.com\\\/category\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Heineken launches own beer in metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/\",\"name\":\"YourCryptoLibrary\",\"description\":\"Learn more about Cryptocurrency\",\"publisher\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#organization\",\"name\":\"YourCryptoLibrary\",\"url\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yourcryptolibrary.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Yourcryptolibrary-logo.svg\",\"contentUrl\":\"https:\\\/\\\/yourcryptolibrary.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Yourcryptolibrary-logo.svg\",\"width\":780,\"height\":200,\"caption\":\"YourCryptoLibrary\"},\"image\":{\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yourcryptolibrary.com\\\/nl\\\/#\\\/schema\\\/person\\\/5de17a2496cea4c790ccc84cfcc3ee33\",\"name\":\"Hans\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heineken lanceert eigen bier in metaverse | Nieuws | YourCryptoLibrary","description":"Klaar om te borrelen met je maten in de metaverse? Dit is misschien iets voor jou! De Nederlandse biermultinational Heineken lanceert haar eigen...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yourcryptolibrary.com\/nl\/news\/heineken-launches-own-beer-in-metaverse\/","og_locale":"nl_NL","og_type":"article","og_title":"Heineken launches own beer in metaverse | News | YourCryptoLibrary","og_description":"Ready to drink with your mates in de metaverse? This might be for you! The Dutch beer multinational Heineken launches its very own...","og_url":"https:\/\/yourcryptolibrary.com\/nl\/news\/heineken-launches-own-beer-in-metaverse\/","og_site_name":"YourCryptoLibrary","article_published_time":"2022-03-27T10:00:35+00:00","og_image":[{"width":2560,"height":2036,"url":"https:\/\/yourcryptolibrary.com\/wp-content\/uploads\/2022\/03\/Heineken-silver-metaverse-scaled.jpg","type":"image\/jpeg"}],"author":"Hans","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Hans","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/#article","isPartOf":{"@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/"},"author":{"name":"Hans","@id":"https:\/\/yourcryptolibrary.com\/nl\/#\/schema\/person\/5de17a2496cea4c790ccc84cfcc3ee33"},"headline":"Heineken launches own beer in metaverse","datePublished":"2022-03-27T10:00:35+00:00","mainEntityOfPage":{"@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/"},"wordCount":304,"commentCount":0,"publisher":{"@id":"https:\/\/yourcryptolibrary.com\/nl\/#organization"},"image":{"@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/yourcryptolibrary.com\/wp-content\/uploads\/2022\/03\/Heineken-silver-metaverse-scaled.jpg","keywords":["Heineken","Metaverse"],"articleSection":["News"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/","url":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/","name":"Heineken lanceert eigen bier in metaverse | Nieuws | YourCryptoLibrary","isPartOf":{"@id":"https:\/\/yourcryptolibrary.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/#primaryimage"},"image":{"@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/yourcryptolibrary.com\/wp-content\/uploads\/2022\/03\/Heineken-silver-metaverse-scaled.jpg","datePublished":"2022-03-27T10:00:35+00:00","description":"Klaar om te borrelen met je maten in de metaverse? Dit is misschien iets voor jou! De Nederlandse biermultinational Heineken lanceert haar eigen...","breadcrumb":{"@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/#primaryimage","url":"https:\/\/yourcryptolibrary.com\/wp-content\/uploads\/2022\/03\/Heineken-silver-metaverse-scaled.jpg","contentUrl":"https:\/\/yourcryptolibrary.com\/wp-content\/uploads\/2022\/03\/Heineken-silver-metaverse-scaled.jpg","width":2560,"height":2036},{"@type":"BreadcrumbList","@id":"https:\/\/yourcryptolibrary.com\/news\/heineken-launches-own-beer-in-metaverse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yourcryptolibrary.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/yourcryptolibrary.com\/category\/news\/"},{"@type":"ListItem","position":3,"name":"Heineken launches own beer in metaverse"}]},{"@type":"WebSite","@id":"https:\/\/yourcryptolibrary.com\/nl\/#website","url":"https:\/\/yourcryptolibrary.com\/nl\/","name":"YourCryptoLibrary","description":"Meer informatie over cryptovaluta","publisher":{"@id":"https:\/\/yourcryptolibrary.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yourcryptolibrary.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/yourcryptolibrary.com\/nl\/#organization","name":"YourCryptoLibrary","url":"https:\/\/yourcryptolibrary.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/yourcryptolibrary.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/yourcryptolibrary.com\/wp-content\/uploads\/2021\/09\/Yourcryptolibrary-logo.svg","contentUrl":"https:\/\/yourcryptolibrary.com\/wp-content\/uploads\/2021\/09\/Yourcryptolibrary-logo.svg","width":780,"height":200,"caption":"YourCryptoLibrary"},"image":{"@id":"https:\/\/yourcryptolibrary.com\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/yourcryptolibrary.com\/nl\/#\/schema\/person\/5de17a2496cea4c790ccc84cfcc3ee33","name":"Hans"}]}},"_links":{"self":[{"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/posts\/16595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/comments?post=16595"}],"version-history":[{"count":0,"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/posts\/16595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/media\/16596"}],"wp:attachment":[{"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/media?parent=16595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/categories?post=16595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourcryptolibrary.com\/nl\/wp-json\/wp\/v2\/tags?post=16595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}