What is Starbucks’ Second NFT Collection?
After the first NFT collection, Starbucks is launching its second NFT collection called the First Store Collection, which consists of 5,000 NFTs priced at $100 each. Each NFT is a multimedia collage of photos, in-store textures, and prominent icons inspired by the chain’s first store in Pike Place Market in Seattle.
What are the Benefits of Buying a Starbucks NFT?
Buying a Starbucks NFT earns users 1,500 points towards rewards within the Starbucks Odyssey app. Users who already own two Starbucks NFT stamps will have early access to the drop on Wednesday. Additionally, Starbucks Odyssey will roll out a series of benefits for beta users on April 24, providing perks based on how many points each user has earned.
What is the Starbucks Odyssey Web3 Platform?
Starbucks Odyssey is Starbucks’ Web3 rewards program on Ethereum sidechain network Polygon. It is currently in beta testing and is gradually adding users via a waitlist to try out the Web3 expansion of the brand’s existing rewards initiative.
What Rewards Does Starbucks Odyssey Offer?
Starbucks Odyssey offers rewards based on points earned by completing in-app objectives, such as interacting with Starbucks content and buying drinks from its stores. Base-level rewards include a virtual coffee preparation class or a donation to Feeding America to provide meals for people in need. Higher-level rewards include the ability to name a tree at Starbucks’ Costa Rican coffee farm, a personalized MiiR 360 tumbler with owned NFT artwork on it, or a select free in-store drink every day for 30 days.
