OKX, the cryptocurrency exchange, has expanded its partnership with Manchester City, an English Premier League soccer club, in a multi-year deal worth over $70 million. The collaboration aims to promote blockchain technology and its potential use cases in sports. The deal will see OKX’s branding appearing on the left sleeve of both the men’s and women’s first-team playing jerseys.
What is OKX’s Partnership with Manchester City?
OKX became the official cryptocurrency partner of Manchester City in March 2022 and expanded the deal later to sponsor the team’s training kits. As part of this partnership, Manchester City players Jack Grealish and Alex Greenwood serve as ambassadors for OKX. The company has also sponsored other sports teams like Formula One’s McLaren Racing and LIV Golf team Majestics GC.
What is the Goal of OKX’s Partnership with Manchester City?
The partnership between OKX and Manchester City aims to educate fans about blockchain technology and its potential beyond fan tokens. OKX’s Chief Marketing Officer, Haider Rafique, believes that the Web3 infrastructure can offer more transparency, ownership, and interaction opportunities for fans. The goal is to showcase the benefits of blockchain technology and how it can transform the relationship between fans and their favorite sports teams.
What is Manchester City’s Success and Brand Value?
According to Brand Finance, Manchester City is the most valuable soccer team globally, with an estimated brand value of $1.6 billion. The club’s revenue reached $780 million during the past season, making it the highest-grossing soccer team worldwide. Manchester City’s success and brand value make it an attractive partner for OKX, which is looking to expand its reach and influence in the sports industry.
What are OKX’s Recent Launches?
OKX recently launched a free-to-mint NFT to celebrate Manchester City’s UEFA Champions League win and an OKX Collective metaverse experience featuring team stars. The company has more than 50 million users across 180 markets, but its crypto exchange is not available in the United States or Canada.
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